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Your next product.
Or upgrade what you sell.

Start from a concept, a new idea or a product already on shelf. Scientists, labs and tools take it from brief to build-ready.

Start your product brief Explore product concepts
01Start from a conceptExplore the library and customise a concept.Choose a concept YOUR IDEA02Bring a new ideaDevelop a custom product, even if nothing similar is listed.Describe your idea TasteCostShelf life03Improve an existing productTaste, texture, nutrition, cost, shelf life, manufacturing or a new format.Start with what to change

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Product concepts

Starting points, not limits.

Generic concepts, ready to customise for your brand. Your brief and development stay private.

Browse all concepts

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Not in the library?

Start from your own brief.

Build a new product in any format, or improve one you already sell.

Build a custom productStart from your brief, whatever the format.Improve an existing productTaste, cost, shelf life, format or factory.
Improve an existing product

Already have a product? Start with what you want to change.

Bring your current product and the challenge you want to solve. Define what should improve, what must stay the same, and how success will be measured.

TodayYour product
Agreed targetsYour improved version What must stay the same
Taste, texture, solubility or mouthfeelNutrition targets and ingredient choicesCost, protecting agreed qualityStability or shelf lifeManufacturing issues or a new factoryA new format or variant

Five steps to improve your product

  1. 01Review your current product
  2. 02Agree improvement targets
  3. 03Develop and test changes
  4. 04Document the approved version
  5. 05Support factory transfer, where included
Share only what you haveA sampleIngredient listFormulationSpecificationsTest reportsYou don’t need your manufacturer’s formulation to start.
Start with what you want to change

Improvements are project targets, confirmed through feasibility work and testing.

Support when you need it

Scientists, labs and factories.
Brought in as your product needs them.

Do the digital work yourself. Bring in help for any step.

See how it works
Co-Build

Building a range?

Co-Build is a yearly R&D lane: 3 builds a year at any complexity, 2 products in development at once, and our lowest manufacturing rate. From ₹5,39,500 a year.

See Co-Build pricing
Your pipelineQ1 roadmap3 of 3 in development
  1.  New idea
    Develop and review
  2.  Improving an existing product
    Define the product
  3.  Customised concept
    Prepare for manufacturing
Illustrative
How it works

Your product, in one room.

Every step in one record. Choose a stage to see what it holds. See how it works

You canStart from a concept, an idea or your product
You shareYour brief, plus anything you already have
You receiveA scoped proposal to approve
What happens nextWe review your brief with youStart your product brief
The process

Six steps from brief to factory.

Every product follows the same path. You approve the price before paid work starts, and you sign off at each decision point. See the typical time for each stage below.

steps, one path
6
decision points you sign off
2
to an approved formulation
8–12 wks
  1. 01 / 06
    Brief

    A concept to customise, a new idea or a product you already sell.

  2. 02 / 06
    Scope and proposal

    Your requirements confirmed, with the exact price and milestones.

    You approve your proposal
  3. 03 / 06
    Develop and review

    Digital formulation, bench samples and tastings against your brief.

  4. 04 / 06
    Approve the formulation

    Accept the samples and formulation in writing.

    Decision Point 1
  5. 05 / 06
    Prepare for manufacturing

    Where included: factory assessment, pilot runs and quality documents.

    Decision Point 2
  6. 06 / 06
    Production with your factory

    You contract the manufacturer. Batches are checked against agreed limits.

Typical time for each stage

Your proposal confirms the timeline for your product before work starts.

  1. Before paid work startsRequirements and scope

    Define what your product needs and agree the scope.

  2. 8–12 weeksTabletop prototyping and technical feasibility

    From your brief to an approved formulation.

  3. 6–8 weeksManufacturing and scale-upOptional

    From Decision Point 1 to a factory-ready product.

  4. OngoingCommercial production

    Your manufacturer makes and you sell.

Questions brands ask

Bettrlabs, in brief.

What is Bettrlabs?

Bettrlabs is a product development workspace for food, beverage, wellness and personal care brands. You start from a product concept, a new idea or a product you already sell, and work with scientists, labs and digital tools to take it from brief to a product that is ready for a qualified factory.

Who is Bettrlabs for?

Bettrlabs is for brands that want to launch a new product or improve one they already sell, without building their own R&D team. It suits founders with a first product, growing brands adding to a range, and teams that already work with a contract manufacturer and want a product ready for the line.

How does product development work?

You share your brief, then the scope and price are confirmed before development starts. Your product is formulated and tested against your brief, you approve the formulation in writing, and it is prepared for manufacturing. Every step, sample and document stays in one product record. See how it works.

How much does it cost?

Digital R&D is free to start. Product development is a one-time fee per product, from ₹69,500 by complexity, with 3 formulation iterations included. Build & Manufacture starts at ₹1,19,500, including manufacturing activation. Co-Build, an annual R&D partnership, is ₹5,39,500 a year. Prices exclude 18% GST. See pricing.

Who owns the formula?

Your brand owns the agreed final formulation developed for you, subject to the development agreement, payment and the agreed handover terms. Core blends and Bettrlabs' existing technology stay with Bettrlabs and are supplied for your product. Brand-specific work is not published, listed or reused without your permission. How your work is protected.

Answers last reviewed on
Start here

What would you like to make?

Describe it in a sentence. We’ll show the closest concepts, or you can start a brief for something new.

Start your product brief
Your brief stays privateNever added to the catalogueOwnership set in your termsHow your work is protected