The infrastructure behind how physical products get built.
Bettrlabs is building the scientific and operating layer that takes a product from an idea to commercial production — and keeps it there.
- 2026 · India
- Food, beverage, wellness, personal care
- Digital work, anywhere
A product’s knowledge scatters the day it is made.
Formula in one place, costing in another, test reports in an inbox, factory settings in a message thread. Nobody’s fault — it is what happens when every specialist hands their part on and steps away.
- Consequence 01
The second batch relearns the first
What was decided, and why, is rarely written down in a form the next run can use. So it gets worked out again.
- Consequence 02
Decisions arrive without their consequences
A cost change, a nutrition change and a regulatory change are one change. Handled separately, each can quietly undo the others.
- Consequence 03
Nothing compounds
The tenth product takes the same effort as the first, because the nine before it left no reusable trace.
One system, from an idea to the hundredth batch.
Software, scientists, laboratories and manufacturing inside one team rather than four that hand work to each other. The point is continuity, not breadth.
- 01Software
Intelligence
What already exists in the category, and what it will bear.
- 02Scientists
Science
Formulation designed against cost, nutrition, claims and process at once — constraints on the design, not discoveries after it.
- 03Labs
Validation
The model proposes and the bench decides. Software narrows what is worth testing; laboratory work settles whether it holds.
- 04Manufacturing
Factory
A process a specific plant can actually run, transferred with us still on it.
- 05Production
Scale
Every batch after the first, held to the same specification.
What it leaves behind is one file that never stops being current.
Owned by the brand, and able to move to a second plant without starting again.
- Formula
- Process
- Suppliers
- Cost
- Regulatory position
- Claims
- Test results
- QC standards
- Factory settings
- Every version since the first
Why we think this is ours to build
- 1
Designed around the whole life of a product
Drawn from the shape of the problem — idea through to the hundredth batch — rather than by putting a screen in front of an existing service.
- 2
Science and software are one organisation
Not a technology company buying laboratory work, and not a laboratory buying software. Formulators, regulatory specialists and engineers build the same thing.
- 3
The loop runs through real production
Staying with a product into the factory is operationally harder, and it is the only way the system learns anything a textbook does not already hold.
- 4
Manufacturer-neutral by construction
The record belongs to the brand. That is the difference between a supplier and infrastructure.
- 5
We are paid when products get made
The commercial model is tied to production rather than to hours or documents, so the incentive is a product that works, not a project that continues.
The people building it.
Science, product, AI, enterprise software and manufacturing — the five disciplines this takes, in one team.
Co-founders & NPD directors
- JP MohantyCo-founder
- Ravinkumar SivalingamCo-founder
- Dr. Beena RaiCo-founder
- Prathap RajCo-founder
- Dr. RamNPD Director
- Dr. AshleshaNPD Director
Product team
7 people
Janvi
Aishwarya
Nirmala
Priya
Riddhi
Yamini
Thejeswary
Tech team
10 people
Sahil
Bhalaji
Vaishali
Jaswanth
Hemasundar
Jayasimma
Loganathan
Karthick
Kaustubh
Nivetha
To build the world’s first cloud lab.
A place where a product is created digitally — designed, costed, checked and proven in software — and only then takes physical form, carrying the same file that made it.
The product exists before it exists
Formula, cost, nutrition, claims and process are worked out, argued with and settled as a file. Versions are compared and discarded without weighing anything out.
Where the thinking happensIt crosses into physical form
The bench proves it, a factory runs it, and the file goes with it — so what gets made is the thing that was designed, and every batch after can be held to it.
Where it becomes realA physical product should be as knowable as a piece of software.
- Searchable
- Computable
- Validated
- Repeatable
- Portable
Software got version control, tests and a record of why every decision was made; physical products never did, and there is no good reason for that.