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Core Ingredient Partners · founding partner programme

Your ingredient, inside the products brands launch next.

The application layer between ingredient makers and brands, powered by labs.new, our AI R&D platform.
Book a demo See labs.new
Ingredient companyYour ingredientSpec sheet, COA, regulatory dossier
Bettrlabs · application layerCore blendTested in real products · one code · COA every lot
  • Formats
  • Dose
  • Taste
  • Stability
  • Process
BrandsProducts on shelfTheir formula, their brand

Demand and supply orders flow back

Illustrative

Bettrlabs is launching with Core. Founding partners join first.

labs.new · our AI R&D platform · your digital layer

80–90% of the formulation, done digitally.

Then our lab trials finish it. Your ingredient reaches brands faster.

  • Your ingredient data
  • Market map
  • Target product
80–90%Digital formulationLabTrial

Prototype, faster

Digital ingredient profileYour ingredient, modelled
Formulas in any formatDrinks, gummies, atta, bars
Lab for the last mileFewer trials, faster prototypes
Not just another AI

Where general AI stops, labs.new starts.

General chat tools can write a recipe. They can’t stand behind one.

General-purpose AIChatGPTClaudeGeminiLlamalabs.new by BettrlabsThe delta
Ingredient dataPublic text onlyReal specs, COAs and application data
LimitsNot checked against dose, regulation or costDose, regulatory, cost and process limits built in
OutputA plausible recipeAn 80–90% formulation, each ingredient justified
Next stepStops at textA design of experiments for the lab
ProofUntestedValidated in our lab, COA every lot
Formulation to experiment · with go / no-go gates

Every formulation moves straight into a design of experiments.

  1. 01Formulation80–90% designed
  2. 02Design of experimentsThe few factors that matter
  3. 03Focused lab runsStructured, not one change at a time
  4. 04Best formulaReady for prototype
The model

Why it beats traditional R&D.

Traditional R&D
  1. Brief
  2. Trial
  3. Fix
  4. Re-trial
  5. Re-trial
  6. Maybe
Time and cost
labs.new + our lab
  1. Brief
  2. Digital 80–90%
  3. DoE
  4. Lab runs
  5. Prototype
Time and cost
  • Fewer lab rounds
  • Less material used
  • Faster to brands
  • Lower R&D cost per product

Illustrative comparison.

Opportunity map

We map your ingredient’s market before we build with it.

Where it sits today, and where it can grow next.

Opportunity map · your ingredientExample layout

Products using it, by segment

  • Bars and snacks
  • Drinks
  • Dairy
  • Bakery
  • ConfectioneryWhite space
  • Traditional sweetsWhite space

Brands that could buy next

AAlready use itGrow into new products
BUse a substituteSwitch or add a claim
CReformulatingCut sugar, cost or additives
DFirst moversEmpty categories
Illustrative, no real data
Shelf presenceProducts and brands using it today
Who holds the shareAnd how concentrated it is
White spaceWhere it fits but the shelf is empty
Applications that winRanked on fit and new demand
New customer segmentsBrands with a new reason to buy
Your growth strategyBusiness cases, accounts, sales briefs
How it works

From your ingredient to a brand’s production line, in five steps.

01 · Share your dossier

What we do

We read your technical and regulatory documents.

What you bring

Your specification, COA, regulatory status by market and samples.

What you get

A named contact and a clear yes, no or not yet.

What changes

From a spec sheet to application-ready.

Your ingredient · spec sheetFunctional protein
  • FormPowder
  • SpecificationPer your COA
  • RegulatoryYour dossier
  • In finished productsNot yet proven
  • Dose for each formatUnknown
  • Taste and stabilityUnknown
Core blend · ready for brandsProtein Clarity Core
  • FormatsClear RTD, Sparkling, Jelly, Shots
  • DoseSet in application trials
  • TasteProfiled in each format
  • StabilityTested over shelf life
  • Process windowDefined for factory lines
  • SupplyOne product code, COA every lot

Example. Real values are set in application trials for each ingredient.

Why partner with Core

What founding partners get.

Proof in real products

Tested in finished formats

A route to many brands

Inside launches you’d never pitch

Supply that follows production

Ordered lot by lot

Demand you can plan for

Total demand, never brand names

Scientists on your ingredient

Dose, taste, stability, process

Your ingredient stays yours

Your IP, your specification

Ownership and confidentiality

Three owners. Nothing blurred.

Your ingredientYours

Your IP and specification

The Core blendBettrlabs

As set out in your agreement

The brand’s productThe brand

Its final formulation

You see total demand, never which brand. Set out in your partner agreement.

Also part of Core

Brands build with Core. Manufacturers make it.

For brands For manufacturers

Questions

Does Bettrlabs buy our ingredient?

Yes. Core blends are made with partner ingredients bought under a supply agreement. Commercial terms, including any trial costs, are agreed one to one before work starts.

Is there a fee to get in touch?

No. Talking to us about the founding partner programme is free. If your ingredient is a fit, we agree the scope of the opportunity map and application trials with you before anything starts.

What is the opportunity map?

An analysis of your ingredient’s market: how many products and brands use it today, how concentrated that share is, where the shelf is empty, which applications could grow your demand, which new brand segments could buy it and what strategy and prototypes would get you there.

Why not just use ChatGPT or another chat tool?

General chat tools work from public text. They don’t hold real ingredient specs or test data, they don’t check dose, regulatory, cost or process limits, and they stop at a recipe. labs.new works from real data within those limits and hands the lab a design of experiments, so the formulation is proven, not just plausible.

What is labs.new?

labs.new is our AI R&D platform. It models your ingredient alongside others and designs formulations digitally for each format, taking them 80–90% of the way before the first lab trial. Our scientists then finish them in the lab, so prototypes arrive faster with fewer trial rounds.

Can a Core blend use a competing ingredient?

A Core blend can use ingredients from more than one partner unless exclusivity is agreed. Exclusivity can be discussed by category and is set in your agreement.

What data do we see?

Total demand for your ingredient and the application data agreed with you. You never see which brand uses a Core blend or any brand’s formulation.

Why join as a founding partner?

Bettrlabs is launching with Core, and it sits at the centre of how we build products. Founding partners are first to have their ingredients mapped, prototyped and built into Core blends that brands use.

Founding partner programme

Book a demo with our team.

Four details. Our sales team sets up a demo of labs.new and the founding partner programme.

  • Free to join the conversation
  • An opportunity map for your ingredient
  • Confidential: never shared with brands or other partners
  • Commercial terms agreed one to one
Good to have ready
  • Specification and COA
  • Regulatory status
  • Samples
  • Capacity and MOQ
  • Consistent lots
  • A technical contact

Confidential. Never shared with brands or other partners.