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Core for brands

One blend for the hardest part of your formula.

Engineered for your product. Built with our scientists.
Log in and start building Get my development quote
Single ingredients
Clarity+Taste masking+Stability+Mouthfeel
Engineered for your productClear Mango Protein DrinkOne specified blend
labs.new · our AI R&D platform

80–90% of your formulation, designed digitally.

Then finished in our lab. Faster to a product you can taste.

  • Your brief
  • Market map
  • Partner ingredients
80–90%Digital formulationLabTrial

Prototype, faster

Not just another AI

Where general AI stops, labs.new starts.

General-purpose AIChatGPTClaudeGeminiLlamalabs.new by BettrlabsThe delta
Ingredient dataPublic text onlyReal specs, COAs and application data
LimitsNot checked against dose, regulation or costDose, regulatory, cost and process limits built in
OutputA plausible recipeAn 80–90% formulation, each ingredient justified
Next stepStops at textA design of experiments for the lab
ProofUntestedValidated in our lab, COA every lot

Your product.
One engineered layer inside.

Your formula stays under your project terms.

Your productWhat your customer sees
  1. 01Your formulaYour terms
  2. 02Core blendThe hard part
  3. 03Process windowFor your line
  4. 04SpecificationPer lot
Two routes

Private Core or Open Core.

Private Core Your brand onlyA blend developed for your brand

Reserved for your use under agreed exclusivity, ownership and supply terms.

Open CoreBrand ABrand BBrand CA shared, non-exclusive blend

Use it inside your own formula. Your formulation and development stay confidential and separate.

Your finished formulationOwned under your project terms
The Core blend inside itOwned or licensed under its Private or Open terms

Using Open Core never makes your finished formulation public or available to other brands.

How it works

From your challenge to your factory.

  1. 01Your challengeTell us the hard part
  2. 02We design itlabs.new and our scientists
  3. 03You trial itSamples with a spec
  4. 04Your factorySupplied lot by lot
After approval

Designed for consistency, lot after lot.

Specified once. Checked against agreed limits every lot.

  1. TrialSamples in your formula
  2. PilotOn your factory line
  3. LaunchFirst production
  4. Every batchCertificate of analysis
Built on partner ingredients

The ingredient work is done before it reaches you.

Ingredients from partners

Core blends use ingredients from specialist makers, chosen against documents and samples.

Tested in real products

Our scientists trial each blend in finished formats before it’s offered to brands.

A COA check every lot

Each lot is checked against agreed limits, so your product behaves the way it was developed.

Start now

Build your product with Core.

Tell us what you want to make. Our scientists bring in the Core blend that solves the hard part, and your development fee is fixed in your quote.

Log in and start building Explore product concepts
  1. 01Your briefA new idea, a concept or a product you sell
  2. 02Core where it fitsChosen by our scientists for the hard part
  3. 03Your productYour formulation, made lot after lot

Your final formulation is yours under your development agreement. The Core blend inside it is supplied under a product code.

Questions

How do I use Core in my product?

Start a brief or pick a product concept. Our scientists propose a Core blend where it solves the hard part of your product, and it is set out in your development quote. Core blends are then bought as ingredients at a quoted price.

Where do Core blends come from?

Core blends are built from partner ingredients and tested in finished products by Bettrlabs scientists, with a COA check on every lot.

Will I own my formulation if it uses Core?

Yes. You own your agreed final formulation under your development agreement. The Core blend inside it is supplied under a product code and stays with Bettrlabs.

Will I know what is in a Core blend?

You get its specification and everything you need for labelling and compliance. The exact blend composition stays confidential.