Where are you starting?
Pick how you’d like to begin. You can go back and change it at any step.
- 01Starting point
- 02Your product
- 03Contact
- 04Done
Your product and information, protected.
Can I build something outside the library?
Yes. The library is a set of starting points. Bring any brief and we’ll scope a custom product, subject to feasibility.
Can I bring a product I already sell?
Yes. Start with what you want to change, what must stay the same and how success will be measured.
What if I have a sample but no formulation?
You can start with a sample. We’ll agree what analysis or testing is needed to understand it. You don’t need your manufacturer’s formulation.
Will my product appear in the public catalogue?
No. Your brief and the product developed for you are not added to the catalogue or offered to other brands.
Can another brand access my custom formulation?
No. Brand-specific work is confidential. It isn’t published, listed or reused for other brands without your explicit permission.
What do I own after development?
It depends on your plan. With Build, the formula unlocks after your 4th quarterly payment, or earlier when you clear the balance upfront. With Co-Build, each formula is yours when its build is complete. With Scale, IP ownership is set out in your proposal and agreement. Your brand, packaging, briefs and data are always yours. Pre-existing concepts, methods and shared components stay shared or licensed.
What documentation will I receive?
Your proposal lists the handover deliverables. Depending on scope, these can include the formulation, specifications, process instructions, test reports, SOPs and a Technical Transfer Document.
Which components, if any, remain shared or licensed?
Pre-existing concepts, methods and shared components stay shared or licensed, as stated in your terms. Choosing a concept doesn’t make it exclusive. Planned Core blends (coming soon) will have their own terms.