How we work
One platform. Three partners. Better products.
labs.new, our AI R&D platform, connects brands, ingredient makers and manufacturers. Pick your role.
The chain
From ingredient to shelf, connected.
- 01Ingredient makersProven ingredients
- 02labs.new + CoreDesigned digitally, proven in the lab
- 03BrandsProducts they own
- 04ManufacturersMade right first time
Demand and orders flow back to every partner
labs.new · our AI R&D platform
80–90% of your formulation, designed digitally.
Then finished in our lab. Faster to a product you can taste.
- Your brief
- Market map
- Partner ingredients
80–90%Digital formulationLabTrial
Prototype, faster
Not just another AI
Where general AI stops, labs.new starts.
General-purpose AIChatGPTClaudeGeminiLlamalabs.new by BettrlabsThe delta
Ingredient dataPublic text onlyReal specs, COAs and application data
LimitsNot checked against dose, regulation or costDose, regulatory, cost and process limits built in
OutputA plausible recipeAn 80–90% formulation, each ingredient justified
Next stepStops at textA design of experiments for the lab
ProofUntestedValidated in our lab, COA every lot
Bettrlabs is launching with Core